As Market Research data becomes ever more sophisticated, more and more companies use consultants to obtain full value from it. Careful analysis of existing data can help answer many of the key questions faced by Marketing decision-makers, sometimes removing the need to carry out expensive large-scale original research.

PCP has the practical experience and expertise to evaluate the contributions made by key elements of the Marketing mix. We have successfully quantified the effectiveness of advertising, promotional activity, price change, new products and use of sales representatives and merchandisers. Such work allows for the development of full brand or market models, and a systematic approach to forecasting and assessment of past performance.

PCP also offer consultancy on all aspects of statistical analysis. We advise on scale and methodology and ensure that "added value" is obtained by using the most appropriate statistical techniques when analysing and interpreting results.