Statistical analysis is vital to make sense of any type of quantitative market research data from surveys and other sources. However, we don’t believe in ‘blinding with science’. We always communicate results so they can be easily understood by a non-statistician.
We design our statistical analysis to produce actionable conclusions. There’s no point if they’re only regarded as an interesting technical exercise.
Using past data to avoid expensive new surveys
We apply a range of statistical techniques to draw meaningful conclusions. We use data both from our own surveys and from clients’ databases.
Many companies have access to ever more substantial and sophisticated market information. However, they often lack the resource or expertise to get the most out of it. The answers to your questions may be in the data you already have.
Making your data work harder
Here are some examples on how we get the most out of your data. We can:
Create meaningful clusters
We can divide up survey participants into ‘clusters’. Members of any one cluster would have broadly similar characteristics. This could be defined by how they use the product, how affluent they are or other common traits.
Each cluster solution is unique to the particular project.
Forecasting the future
Brand or market models can predict the outcome of alternative marketing strategies. These can transform your marketing decision-making and company forecasting.
Key Performance Indicators
The analysis can identify the factors that contribute most to how satisfied people are with the service or product.
More bang for your marketing buck
We can assess the effectiveness of advertising, promotional activity or price change. We have produced a model to identify how advertising affects sales of a particular brand or market. We can also advise on where to allocate advertising budget for the most effect.
Statistical analysis in action
We carried out a national survey of convenience stores to find out the benefits of their newly installed ATM cash machines. We interviewed more than 950 people, producing a huge source of data. Through our data analysis, we extracted meaningful conclusions to present to our client. Find out more in Face to face with ATM cash machines.
We have commissioned several surveys with PCP in the last few years. PCP are very flexible and able to meet tight deadlines. They always go the extra mile to ensure that we get what we need from each project.Alistair Lockhart (Insight Director)Get Savvy, Leeds
The whole experience was completely painless. PCP didn’t just take the brief from me – they adapted my questionnaire, made some useful comments and were especially insightful with their conclusions. They are big enough to know what they are doing but small enough to give a really good personal service. I would give them 10 out 10. I will continue to use them and have already recommended them to others.Chris DavisCEO of Graduate Coach
Working with PCP is a pleasure – they are my ‘go to’ research company. Peter in particular is always very helpful and happy to answer numerous questions. He offers his expertise so that you feel in safe hands throughout working with them. The whole team are polite, flexible and always happy to help. On many occasions I have given very tight deadlines and PCP has never let me down. I would definitely recommend working with them.Emma PriceConsultant at Claremont Comms