Telephone interviewing

Telephone Interviewing Services

We regularly conduct telephone research with members of both the public and the business community. We have vast experience of both continuous and ad hoc projects of all types. Although we try very hard not to make unreasonable demands on respondents so as to keep the quality of response very high, we have successfully completed projects using interview lengths of up to 45 minutes even amongst "hard-to-reach" groups such as Finance Directors and Company Secretaries of large companies.

The great majority of our telephone research uses Computer Assisted Telephone Interviewing. Our CATI facilities ensure that interviewer error in failing to ask the right questions to the right people is eliminated completely. They also allow us to meet quotas accurately and effectively.

Telephone interviews are conducted by experienced telephone interviewers who are skilled at building rapport with a wide variety of both consumer and business respondents.

Much of our telephone work consists of usage and attitude surveys, customer satisfaction surveys or exploration of the potential for new products or services. Recent surveys have included members of the general public on a wide range of topics as well as more specific types of sample such as the following:

• HR Managers

• Charity decision makers

• Insurance brokers

• Head teachers

• Local authority staff

• Customers of housing associations

• Customers of a financial services provider

• Recipients of grants for disabled children

• Vets

• Nurses

• Classic car dealer

To explore further take a look at the Examples of Our Work which provide case studies in which we have used a telephone methodology.

If you would like to discuss your research needs please Contact Us directly or complete the Enquiry Form.