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Postal Survey Research Services
In our view, postal surveys are a greatly under-utilised research technique. With careful use of incentives and reminders, response rates and quality of response to a postal survey can often compare favourably with face to face and telephone surveys.
Typically, however, they cost only a fraction of the amount.
As with online research, postal surveys offer respondents time to consider questions. They also give respondents the opportunity to examine stimulus material, refer to other material and consult with other household members if required. It is much easier to contact a random sample of the population of interest using postal compared with face-to-face methods, as a face-to-face sample inevitably tends to be clustered in areas of high population density.
For particular consumer groups where access to the internet is limited or email addresses are not available, postal surveys are a valuable alternative to telephone and face-to-face methods.
To explore further take a look at the Examples of Our Work which provide case studies in which we have used a postal technique.
If you would like to discuss your research needs please Contact Us directly or complete the Enquiry Form.
