Quality responses at a lower price
The internet pervades the 21st century. But postal surveys are still a valuable research technique. You need to use incentives and reminders carefully. But postal survey response rates and quality of response are often better than other surveys. However generally, they cost only a fraction of the amount compared with face-to-face or telephone surveys.
Why do postal surveys provide such great value?
As with online surveys, postal surveys offer people time to consider questions. They can answer when it’s convenient to them. You can also include stimulus material such as packaging photos. With a postal survey, people can refer to other material and talk with other household members if required.
A truly random sample
It’s much easier to contact a random sample of the population through the post compared with face-to-face methods. By its very nature, face-to-face sampling inevitably tends to cluster in areas of larger populations such as towns and cities.
Reach those without internet or email
It could be that your target audience don’t really use email or only have limited access to the internet. A thoughtful, well-written survey received through the post is the perfect way to contact them.
We have commissioned several surveys with PCP in the last few years. PCP are very flexible and able to meet tight deadlines. They always go the extra mile to ensure that we get what we need from each project.Alistair Lockhart (Insight Director)Get Savvy, Leeds
The whole experience was completely painless. PCP didn’t just take the brief from me – they adapted my questionnaire, made some useful comments and were especially insightful with their conclusions. They are big enough to know what they are doing but small enough to give a really good personal service. I would give them 10 out 10. I will continue to use them and have already recommended them to others.Chris DavisCEO of Graduate Coach
Working with PCP is a pleasure – they are my ‘go to’ research company. Peter in particular is always very helpful and happy to answer numerous questions. He offers his expertise so that you feel in safe hands throughout working with them. The whole team are polite, flexible and always happy to help. On many occasions I have given very tight deadlines and PCP has never let me down. I would definitely recommend working with them.Emma PriceConsultant at Claremont Comms