PCP has worked for clients across a wide range of markets and industry sectors.
PCP's clients range from multinational companies to small companies without a research or marketing department.
Please do not hesitate to Contact Us for further details on what we can do for your company.
Read about the latest research we have conducted for our clients.
Market Research Consultancy
PCP provides consultancy to companies requiring research expertise. Our extensive experience as both a buyer and supplier of research data ensures that we are ideally placed to offer our expertise to companies who require occasional, regular or even continuous assistance in providing market research to their own internal clients.
We offer total project design from inception to presentation of the completed results or we can provide services including one or more elements from the following list:
Definition of market research objectives, identification of requirements and the contribution research can make
Recommendations on appropriate research methods and scale
Consultancy on questionnaire design.
Full project management before, during and after the fieldwork period
Production of tables and / or charts of results
Analysis and interpretation of results, including simple or sophisticated statistical analysis as required
Debriefs including management summaries, full reports and presentations
Whatever your requirements are, we are happy to act in an advisory capacity or to undertake full or part project management.
PCP also offer consultancy on all aspects of statistical analysis, from simple tests of significance to advanced segmentation techniques and model building. We ensure that full justice is done to the data gathered by the market research process by ensuring that relationships are uncovered which may be hidden when results are presented at the aggregated level.
We pride ourselves on our ability to communicate the results of analyses using the most advanced techniques in a manner which is comprehensible to a non-statistician.
We carry out statistical analysis on data gathered by our own research or from clients' own databases. For further details of the type of work carried out, see our separate section on Statistical Analysis.
Our in house training courses make use of the wealth of experience our staff have accumulated as both buyers and suppliers of research. All training is tailored to the specific needs of the client and typically uses a mixture of case studies based on relevant previous research and custom produced examples based around the client's own data. The following are examples of our training courses:
Analysis of market research data
Quantitative research techniques
Mystery Shopping: applications, methods and procedures
Overview of market research techniques and procedures
Contribution of market research to marketing decision making
Practical modelling and forecasting techniques
Sampling methods and determination of suitable sample size
Training is held in locations convenient for the client and can range from a few hours to several days in length depending on requirements. Training can be re-convened to allow project work to be undertaken between stages.
Please do not hesitate to Contact Us for further details.