Making a splash at the Spa

Making a splash at the Spa
June 27, 2017 rachel

 

Making a splash at the Spa

Being a proud Yorkshire company we were honoured to be part of the research conducted for the wonderful Bridlington ArtWaves Festival. The visual art-festival took place at the iconic Bridlington Spa on the 13th and 14th May 2017. Through a vibrant programme including workshops, demonstrations, exhibitions and have-a-go activities it showcased traditional, digital, contemporary and urban art.

The festival approached one of our long-standing partners, Make It York, to carry out a visitor evaluation of the event. Given our history of working well together on several, successful, similar projects Make It York pulled us on board.

The main objective of the research was to assess the festival in various ways, highlighting where improvements could be made for future festivals and if improvements had been made from last year. We focused on several points including, but not limited to:

  • Did the festival make a positive contribution to the local economy?
  • Did the festival encourage audiences try something new and to enthuse in, engage with and absorb visual art?
  • Did the festival create a sense of enjoyment for participants and audience?
  • Did the festival have and communicate strong links with The East Riding?
  • Did the programme offer choice and high-quality activities that appeal to audiences?
  • Did the festival offer good value for money?
  • Was the festival well promoted – did it make best use of marketing budget and opportunities?
  • What were the key opportunities for development (particularly commercially and audience development in future)?

We carried out 200 face-to-face interviews with visitors of the festival, followed by depth interviews with members of the organising committee to gauge any challenges they faced or are likely to face for next year’s festival.

Results suggest that the festival continues to be a success and a valued part of Bridlington’s cultural offerings.

For more information about Bridlington ArtWaves Festival visit the Bridlington Spa website https://www.bridspa.com/artwaves/.

For further information about the tourism research offered by Make It York visit http://www.visityork.org/members/about/statistics.aspx.

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