Sectors: Retail and wholesale

Retail and wholesale

There are nearly 300,000 retail outlets in the UK, employing 2.8 million people. With online sales growing on average by 10% every year, shops and suppliers have to battle harder than ever to win customers. (Source: Retail Economics). Retail market research can be a powerful weapon in making sure you succeed.

What can market research do?

Now more than ever, the customer is king. We are highly skilled at finding out the truth of what people think of your business and products. Past projects have included:

  • Collecting and analysing customer perception of a major shopping centre

Retail market research techniques

We offer many services to support retailers, wholesalers, suppliers and manufacturers. It could be that a focus group can answer your questions, or statistical analysis of existing data could provide the answers. Check out our full list of our Services.

Case studies

Next steps

Would you like to discuss how we could help you? Email us at, call 0800 6523740 or fill in our enquiry form.

  • The whole experience was completely painless. PCP didn’t just take the brief from me – they adapted my questionnaire, made some useful comments and were especially insightful with their conclusions. They are big enough to know what they are doing but small enough to give a really good personal service. I would give them 10 out 10. I will continue to use them and have already recommended them to others.

    Chris DavisCEO of Graduate Coach
  • We have commissioned several surveys with PCP in the last few years. PCP are very flexible and able to meet tight deadlines. They always go the extra mile to ensure that we get what we need from each project.

    Alistair Lockhart (Insight Director)Get Savvy, Leeds
  • We used PCP to collect a large bank of data for a project on charitable giving. From first contact through to delivery the service was reliable, fast and efficient. They clearly have a great understanding of the research process and were able to provide useful insights at every stage of the process. The end result was a high reliable dataset, delivered ahead of schedule, which has already put to good use in various projects.

    Dr David Hart (Principal Lecturer & Programme Director) Newcastle Business School, University of Northumbria
  • Working with PCP is a pleasure – they are my ‘go to’ research company. I have worked with them for two years and nothing has ever been too much to ask. Peter in particular is always very helpful and happy to answer numerous questions. He always offers his expertise too so that you feel in safe hands throughout working with them. The whole team are polite, flexible and always happy to help. On many occasions I have given very tight deadlines and PCP has never let me down. I would definitely recommend working with them.

    Emma PrinceConsultant at Claremont Comms

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