Leisure and tourism
Overseas tourists spend more than £20 billion a year in the UK. (Source: VisitBritain). When you add in the days out, city breaks and staycations by the British themselves, you can see why this is such an important sector. It’s also a very competitive marketplace. But leisure and tourism market research can help your business succeed.
What can market research do?
From customer satisfaction ratings to researching your expansion ideas, market research offers considerable insights. We’ve been involved with:
- Carrying out face-to-face interviews with festival goers
Leisure and tourism market research techniques
We offer numerous services which can benefit the leisure and tourism sector. Whether you need a postal survey or focus group, telephone interviews or data analysis, we can support you. Please take a look at our Services section for the full list.
The Kennel Club has worked with PCP for approximately five years. PCP has supplied customer insight through online surveys for Crufts visitors and also facilitated a number of focus groups and delivered the output. Each time PCP has provided insightful, comprehensive reporting which has helped guide our services and products accordingly. They are highly professional and a great team to work with.Helen Fox (Marketing and Business Development Exec) The Kennel Club, London