The FMCG sector – fast-moving consumer goods – provides one in seven jobs in the UK. Grocery products account for more than £250 billion of exports. (Source: Institute of Grocery Distribution). FMCG market research is, by its nature, consumer-focused and potentially complicated. Fortunately, we have years of experience working for small businesses and large conglomerates in this sector.
What can market research do?
FMCG market research can really give you the edge over your competitors, both nationally and globally.
FMCG market research techniques
We offer many services to support FMCG suppliers and manufacturers. Whether you need a postal survey or focus group, data analysis or observational research, PCP can help. A complete list is available in our Services section.
Safestyle UK commissioned PCP Market Research to undertake a major review of the company’s branding and advertising. Peter and his team worked tirelessly to meet tight deadlines and were dedicated to getting the clearest possible insights for the company.
We were delighted with the research they conducted and a new advertising campaign has been developed which incorporates many of the findings. Overall I feel that PCP really care about the quality of their work and how it can help their clients – something which is quite rare in the agencies I have worked with over the years. Well done to the team. They are very highly recommended.Phil Berry (Head of Marketing) Safestyle UK, Bradford