Finance, investments and insurance
The financial services sector is the largest contributor to the UK’s trade surplus, accounting for 45%. (Source: Office of National Statistics). The industry has undergone dramatic change in recent years with the advent of online banking and services. Given customers can switch so easily between accounts and policies, finance market research is more important than ever.
What can market research do?
Making sure your customers are satisfied and attracting new customers are the key to succeeding in finance. We’ve previously been involved in:
- Assessing the value of adding ATM cashpoints in rural areas
- Working out solutions to queues in banks
Finance market research techniques
We offer many services to help financial institutions, insurers and investment providers. Whether you need focus groups or face-to-face interviews, telephone surveys or data analysis, we’re here to help. A complete list is available in our Services section.
I find PCP a great organization to work with. They provide good insight and interpretation as well as getting the basics right. Their flexibility in helping get under the skin of questions quickly is a great help.Chris Graham (Commercial Director) Loans at Home for You, Leeds