Sectors: Charities & Volunteering

Charities and volunteering

There are more than 160,000 charities in the UK with £19.4 billion of their income coming from donations. (Source: National Council of Voluntary Organisations).

In such a crowded market, it’s important to stand out to attract supporters and volunteers. But what works? Charities market research can help provide answers.

What can market research do?

We have worked with many charities and not-for-profit social enterprises over the years. As with all our clients, we always make sure they get as much value as possible from their budget. Our past projects include:

  • Carrying out telephone surveys to find out what people thought of proposed initiatives

Charities market research techniques

We offer many services which can assist charities and volunteer organisations. These include focus groups, face-to-face interviews, telephone surveys and data analysis. For the full list of everything we provide, please take a look at our Services section.

Case studies

Qualified and experienced

We are qualified to deal with young people and vulnerable groups. All our charity market researchers are DBS checked.

Next steps

Would you like to discuss how we could help you? Email us at, call 0800 6523740 or fill in our enquiry form.

  • We used PCP to collect a large bank of data for a project on charitable giving. From first contact through to delivery the service was reliable, fast and efficient. They clearly have a great understanding of the research process and were able to provide useful insights at every stage of the process. The end result was a high reliable dataset, delivered ahead of schedule, which has already put to good use in various projects.

    Dr David Hart (Principal Lecturer & Programme Director) Newcastle Business School, University of Northumbria
  • Royal Voluntary Service has commissioned PCP Market Research over a period of many years to undertake a wide range of projects. PCP’s work has been to a consistently high standard and they are always willing to go the extra mile to ensure results.

    One important recent study highlighted the problems caused when older people are discharged prematurely from hospital. The results of the research received wide publicity in the media and contributed to further awareness of our Let’s End Going Home Alone campaign.

    Mel Garfield (Head of External Relations) Royal Voluntary Service, based in Cardiff

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