The automotive industry, with an annual turnover of £69.5 billion, plays a major role in the UK economy. (Source: Society of Motor Manufacturers and Traders). We’ve worked with many suppliers and manufacturers over the years to supply automotive market research.
What can market research do?
With more competition than ever, your customers expect the best. Automotive market research can give you the data to make sure they get it. Our past projects include:
- Sending mystery shoppers to evaluate customer service
Automotive market research techniques
We offer many services which can help suppliers, retailer and manufacturers of the automotive industry. These range from focus groups to face-to-face interviews, telephone surveys to data analysis. For a full list of everything we provide, please take a look at our Services section.
We have commissioned several surveys with PCP in the last few years. PCP are very flexible and able to meet tight deadlines. They always go the extra mile to ensure that we get what we need from each project.Alistair Lockhart (Insight Director)Get Savvy, Leeds
The whole experience was completely painless. PCP didn’t just take the brief from me – they adapted my questionnaire, made some useful comments and were especially insightful with their conclusions. They are big enough to know what they are doing but small enough to give a really good personal service. I would give them 10 out 10. I will continue to use them and have already recommended them to others.Chris DavisCEO of Graduate Coach
Working with PCP is a pleasure – they are my ‘go to’ research company. Peter in particular is always very helpful and happy to answer numerous questions. He offers his expertise so that you feel in safe hands throughout working with them. The whole team are polite, flexible and always happy to help. On many occasions I have given very tight deadlines and PCP has never let me down. I would definitely recommend working with them.Emma PriceConsultant at Claremont Comms
We used PCP to collect a large bank of data for a project on charitable giving. From first contact through to delivery the service was reliable, fast and efficient. They clearly have a great understanding of the research process and were able to provide useful insights at every stage of the process. The end result was a high reliable dataset, delivered ahead of schedule, which has already put to good use in various projects.Dr David Hart (Principal Lecturer & Programme Director) Newcastle Business School, University of Northumbria