Examples of our work

Evaluating the number of small retailers at risk due to inadequate security measures.

Examples of our Work - Retail and Wholesale Market Research

Background

This survey on behalf of a household name insurance company aimed at establishing the extent to which small retailers put themselves at risk due to inadequate investment in security measures to protect themselves from break-ins.

Objectives

• To understand what security measures small retailers have in place to protect themselves from break-ins.

• To assess when security measures had last been updated.

• To assess to what extent they felt they were adequate and what factors were influencing their decisions to invest or not invest in adequate measures.

Methodology

An internet survey was undertaken among 500 retailers consisting of newsagents, fashion shops, florists, grocers and chemists.

Outcome

The results indicated how many small retailers thought their measures were adequate and what factors were deterring them from making improvements. It also highlighted the number of retailers who had already been broken into who had also failed to improve security. The results were used to highlight the extent to which small retailers were putting themselves at risk due to under-investment in security measures.