Retail and Wholesale Market Research Consultants, Services, York - PCP Market Research

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Retail and Wholesale Market Research

Identifying shopper profiles and usage within a shopping centre in comparison to a key competitor

The management of this shopping centre wished to identify the profile of their shoppers and find out how satisfied they were with the facilities available. A key objective was to find out what they would need to do to increase…

Understanding usage of the independent trade media in the confectionery arena

A survey of independent retailers stocking confectionery was conducted in order to establish how they obtained information on confectionery products to stock, products on promotion and merchandising advice as well as their…

Evaluating the number of small retailers at risk due to inadequate security measures.

This survey on behalf of a household name insurance company aimed at establishing the extent to which small retailers put themselves at risk due to inadequate investment in security measures to protect themselves from break-ins.

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