Property and Housing Market Research

PCP provides a full range of market research services within the housing sector linked to customer engagement and consultation including STAR surveys. These include qualitative and quantitative research, mystery shopping and consultancy. Methodologies include postal and online self completion surveys (sample or census), face to face interviews by our nationwide fieldwork team and usually conducted in home, telephone surveys, focus groups and depth interviews to explore aspects of the survey results in more detail.

We have a long and successful track record in the housing sector assisting local authorities, ALMOs (Arms Length Management Organisations) and social landlords to consult with their tenants, leaseholders and other key stakeholders about the services received or desired. We pride ourselves in producing actionable results by enabling clients to identify areas of excellence and areas for improvement. We have considerable experience both of full-service projects in which we handle all stages of a survey and in supplying individual elements of the research process as required. These individual elements can include sample design, questionnaire design including adding supplementary questions to the STAR survey questionnaires, fieldwork, data processing, statistical analysis and full analysis and reporting of results.

Our consultancy services include:

  • design and development of programmes of customer engagement and consultation to capture the views of the full spectrum of customers across all services on a more continuous basis

  • advice on appropriate research methodology to maximise response rates

  • advice on ensuring survey data are fully STAR compliant and are provided in the correct format as required.


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